By: Evan Gott

Hour 0

All Program 35 interns have arrived full of energy and hope. We know the road ahead of us will be long and hard, but brazenly we begin concepting.

Hour 2

I found a yogurt parfait to eat. Maybe this Brandathon thing won’t be too hard after all.

Hour 2.01

I spilled some yogurt on the only pair of pants I brought for the weekend. That’s the bad news. The good news is there’s absolutely no way I can undergo a more difficult hardship than this. The rest of the weekend will be a breeze.

Hour 5

We’ve got three boards of foam core plus an entire wall filled with ideas. I think we’re in a good place. Maybe we will get to sleep this weekend after all.

Hour 6

You know when the Tazmanian devil spins around? I just witnessed that except it was our Creative Director running straight into our ideas. To make matters worse he knocked into an unguarded yogurt parfairt and it spilled more on my pants.

Hour 7

None of our ideas will work.

Hour 8

None of our ideas will work.

Hour 9

Chinese food’s here!

Hour 10

One of our ideas will work.

Hour 11

Turns out the idea we thought would work was just be a piece of General Tso’s chicken spilled on printer paper.

Hour 16

That General Tso’s actually provided a huge amount of inspiration, and we’ve been working furiously on a few different directions that may work. We head into our first night of sleep excited, but dead tired.

Hour 24

An unexpected full 8 hours of sleep later, the yogurt is still on my pants. It was not a hellish nightmare. We return to work.

Hour 28

Taglines and manifestos and logos. Oh my!

Hour 34

A direction has been chosen! Don’t have much time to update my log – must return to work.

Hour 36

Something feels strange, but I’m not sure what it is. Could this be inspiration coming along?

Hour 37

It wasn’t inspiration. It was the Doritos, Tostitos, Chinese food, burgers, and Arizona Iced Tea that I consumed.

Hour 46

Sorry for not updated you regularly, but we were busy working. Look, I’m not sure if I’m gonna be able to keep up this relationship if you need me to constantly check-in with you. I care a lot about my career right now and I just don’t think – wait, you’re not a sentient being. You’re a word document. Right. It’s 7 AM and I’m clearly delusional. Time for bed.

Hour 51

We’re going into the final day with much work to be done. Don’t tell anybody but there’s no soap in the showers so I’ve just been washing my body with shampoo. Hmm, I wouldn’t like that getting out. I should make sure this log never leaks to the public, like on a blog or something.

Hour 60

COPY. I WRITE COPY. I AM A COPYWRITER. THAT IS ALL I AM ANYMORE. I DO NOT REMEMBER MY NAME. EVERYTHING THAT IS NOT WRITING COPY IS A MYSTERY TO ME AS OF NOW.

Hour 61

This is fun!

 

Hour 63

It’s crunch time. Some of us are asleep, but it’s clear that I need to work through the night. So, I’m taking a Mario Kart break.

Hour 67 

I fell asleep as I was walking down the stairs to find the Wii! Oh no!

Hour 70

We’re not gonna finish on time.

Hour 71 

WE’RE NOT GONNA FINISH ON TIME WE’RE NOT GONNA FINISH ON TIME WHY AM I WASTING TIME WRITING THIS WE’RE NOT GONNA FINISH ON TIME.

Hour 71.999999

We finished on time!

Hour 72

Time to start the work week.

Posted
AuthorHill Holliday