By: Evan Gott
All Program 35 interns have arrived full of energy and hope. We know the road ahead of us will be long and hard, but brazenly we begin concepting.
I found a yogurt parfait to eat. Maybe this Brandathon thing won’t be too hard after all.
I spilled some yogurt on the only pair of pants I brought for the weekend. That’s the bad news. The good news is there’s absolutely no way I can undergo a more difficult hardship than this. The rest of the weekend will be a breeze.
We’ve got three boards of foam core plus an entire wall filled with ideas. I think we’re in a good place. Maybe we will get to sleep this weekend after all.
You know when the Tazmanian devil spins around? I just witnessed that except it was our Creative Director running straight into our ideas. To make matters worse he knocked into an unguarded yogurt parfairt and it spilled more on my pants.
None of our ideas will work.
None of our ideas will work.
Chinese food’s here!
One of our ideas will work.
Turns out the idea we thought would work was just be a piece of General Tso’s chicken spilled on printer paper.
That General Tso’s actually provided a huge amount of inspiration, and we’ve been working furiously on a few different directions that may work. We head into our first night of sleep excited, but dead tired.
An unexpected full 8 hours of sleep later, the yogurt is still on my pants. It was not a hellish nightmare. We return to work.
Taglines and manifestos and logos. Oh my!
A direction has been chosen! Don’t have much time to update my log – must return to work.
Something feels strange, but I’m not sure what it is. Could this be inspiration coming along?
It wasn’t inspiration. It was the Doritos, Tostitos, Chinese food, burgers, and Arizona Iced Tea that I consumed.
Sorry for not updated you regularly, but we were busy working. Look, I’m not sure if I’m gonna be able to keep up this relationship if you need me to constantly check-in with you. I care a lot about my career right now and I just don’t think – wait, you’re not a sentient being. You’re a word document. Right. It’s 7 AM and I’m clearly delusional. Time for bed.
We’re going into the final day with much work to be done. Don’t tell anybody but there’s no soap in the showers so I’ve just been washing my body with shampoo. Hmm, I wouldn’t like that getting out. I should make sure this log never leaks to the public, like on a blog or something.
COPY. I WRITE COPY. I AM A COPYWRITER. THAT IS ALL I AM ANYMORE. I DO NOT REMEMBER MY NAME. EVERYTHING THAT IS NOT WRITING COPY IS A MYSTERY TO ME AS OF NOW.
This is fun!
It’s crunch time. Some of us are asleep, but it’s clear that I need to work through the night. So, I’m taking a Mario Kart break.
I fell asleep as I was walking down the stairs to find the Wii! Oh no!
We’re not gonna finish on time.
WE’RE NOT GONNA FINISH ON TIME WE’RE NOT GONNA FINISH ON TIME WHY AM I WASTING TIME WRITING THIS WE’RE NOT GONNA FINISH ON TIME.
We finished on time!
Time to start the work week.